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Video marketing is one of today’s most effective ways to capture the attention of your target customer in any industry. Video is emerging to be the number one way people consume content these days, and can improve your discoverability across the internet.

51% of marketing professionals worldwide name video as the type of content with the best ROI. Marketers use video for all types of brands to increase following, gain more customers, and boost brand awareness. For Real Estate professionals and small businesses ready to invest in marketing tactics, video is a clear choice that has a proven ROI. While 64% of customers make a purchase after watching branded social videos. Videos are an effective tool to display an agent’s listed properties and neighborhoods, or to introduce your brand or new products. Agents who use this marketing strategy will see a rise in offers and requests to look at their properties, while small business may see a rise in online sales, unique visitors, and inquiries about possible business. Videos help consumers get to know your brand, making it more relatable, accessible and attractive; this, in turn, has the ability to increase sales!